Three books. One question underneath them all.
Why do people do what they do?
I didn’t plan the three as a trilogy. Looking backward, they almost are. One examined belonging. One examined change. One examined trust. All three were attempts to understand human behavior when the world around it is shifting.
The Pyramid Puzzle
Transformation is usually described through strategy, structure, process and technology. The Pyramid Puzzle asks a different question: what happens when the human foundation underneath all of it has weakened? Told as a business parable, it explores trust as an operating system for organizations and leadership — and what becomes possible when people believe in one another again.
Wall Street Journal bestseller
Marketing for Tomorrow, Not Yesterday
Most organizations become excellent at the rules that created yesterday’s success. Then tomorrow changes the game. This book was my argument for understanding the forces reshaping customers, markets and marketing — and for separating durable human truths from assumptions whose expiration dates had already passed.
Brand Rituals™
Long before algorithms could personalize every interaction, I became fascinated by something more basic: why do certain brands become woven into people’s lives? Brand Rituals explored the behavioral bonds between people and brands — the shift from transactions toward relationships, habits, meaning and belonging.
Belonging. Change. Trust. Looking back, less like separate books than different doors into the same room. People.