Marketing For Tomorrow

Marketers have always relied on the adage, “You’ll never get fired for emulating P&G.” But the rules have changed. Your customers are smarter. Big Data is overshadowing real insights. And digital channels are demanding more of your attention and ad spend.
Marketing for Tomorrow, Not Yesterday, shows you how to succeed when the old rules stop working – with powerful first-hand stories that answer critical questions about your brand:

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How to cut through the noise of big data.

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How much you should (or shouldn’t) invest in social media.

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How to craft marketing and brand-building strategies that create loyal customers.

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Accolades

~ A. Lopez

“After reading Zain’s book I knew that Zain had brought to light some realizations that we possibly all assumed, or knew deep down they were true, but some were so evocative I had to read the book a second time just to make sure I would retain these instances.”

~ Chelsea

“This is truly one of the best marketing books I’ve ever read. Zain Raj perfectly puts his finger on the pulse of our economy, and clearly explains why old marketing techniques no longer work, and which new strategies are on the rise and why they’re succeeding. A must-read!”

~ H. Potter

“As always Mr. Raj puts together thought provoking ideas with an accessible reading style. Usually I want to burn marketing books, this was a breath of fresh air with solid recommendations for how to tackle your toughest problems.”

~ Douglas N. Burdett

“Like an army preparing to fight the last war. That rarely ends well. Zain Raj’s book explains why all this change is happening, how it is affecting marketing and, most importantly, helps you separate the signal from the noise and get back to basics that are important for modern marketing. One of my favorite ideas from the book is the concept that successful modern marketers are like decathletes – achieving strength in multiple disciplines – as opposed to being one sport wonders. And, to listen to an interview with Zain Raj about “Marketing for Tomorrow, Not Yesterday,” visit MarketingBookPodcast.com.”

~ Marissa DeCuir

“Every entrepreneur needs this book! And this is important to note – this is also incredible information for established companies and brands to learn as well. Zain Raj has written a clear guide on how to thrive in this new age of marketing, and how to stand out in an overcrowded market. Real solid tips and advice, easy to digest.”